Adland's print and ambient

Before everyone heads out to the Friday watering holes to bitch about work, let me remind you that it could be worse. A lot worse. (Yes, the campaign began in 2006 see previous executions here, and it won a Bronze lion this summer you might recall.) Scholz & Friends Berlin GmbH

Advertised brand: Nivea
Advert titles: Detour-Sign-Guerrilla
Advertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel, Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel

Launch (Month, Year): July 2008

Advantage Advertising, Jakarta want people to think about the declining turtle population so they staged an event on Kuta Beach placing empty soup bowls all over the beach like turtle hatchlings. How can you eat turtles? Turtles are so cute!

Rajesh Menon : Executive Creative Director
Alvin Daniel/Wang Zhi Liang : Art Director
Rajesh Menon : Copywriter

McKinney, Durham asks "what's the worst that could happen?".

Grey Worldwide Warszawa together with Procter & Gamble's "Lenor" washing powder deomonstrate that Lenor keeps pretty colors pretty. ;)

Ouch ouch ouch. This ad has a dab of glue right on the nipple, so when you open the magazine, a bit of nipple tears off into the babies mouth. That's pretty much exactly what the first week of breastfeeding feels like.

Bates 141 Manila's brief was to introduce the Dell Studio colorful computers to a young target market. What they did was stage guerilla events where a band of graffiti artists used cars, store windows and walls in high-traffic areas as their personal canvas. The result: Photos of the finished work -- taken by onlookers -- have been uploaded in various blogsites generating awareness and affinity for the brand.

Watch quicktime inside.

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Watch quicktime inside.

La Mesa Santiago knows how to make snow melt outside your door.

Sebastian Katz : Executive Creative Director
Marcelo reimann : Art Director
Nicolás Montenegro : Art Director
Raúl Torres : Copywriter

JWT Toronto placed this billboard in Dundas Square, Toronto - it's Canada's answer to New York's Time Square - to emphasize the mans pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through his forehead. Ouch.

Patrick Nichols : Photographer
Martin Shewchuck : Creative Director
Colin Winn : Creative Group Head/ Copywriter
Craig Markou : Art Director