Last night, after a long boring and much delayed train-ride, I got into a cab in Stockholm and after a few minutes of music, heard this on the radio. My daughter, my mother and me in the cab, one of us the probable target market and the results were simply a few seconds of akward silence. Today I read in the tradepress that this advert has been reported to "Granskningsnämden", that is the Swedish Broadcasting Commission, for being offensive.