With client budgets under threat and the internet providing a cheaper alternative, traditional market research may be under fire but, as Brian Skelly reports, the industry is confident it can ride out the current storms
More »With the current economic climate squeezing certain advertising and marketing budgets, is it time to turn to a more resourceful and imaginative way of serving the goods to clients? Is guerrilla marketing a feasible option for agencies in the recession? Niamh McHugh asked those in the know if companies should embrace or fear the guerrilla.
More »Ireland has become a varied, multi-cultural society. Whether in print, outdoors, or online adverts can be received differently by different cultures. One option to avoid adverts becoming ‘culturally insensitive' is to a do cross-cultural research before launching any campaign. Zuzana Franova reports.
More »The internet's share of total ad spend is set to rise sharply from today's modest figure. As advertisers open their wallets, so a new wave of digital agencies is hoping to share in the spoils. Brian Skelly reports
More »Róisín Burke looks at the notion that society’s ills are heavily influenced by advertising.
More »Eamon McGrane looks at the effectiveness of 'warning' ads in a society now familiar with instructional campaigns of every kind.
More »In June the Aisling Foundation invited Mike Hemingway, global managing director at Ogilvy & Mather Worldwide, to come to Ireland to launch its new brand and name – Kanchi.
Stephen Conmy met up with him to discuss the changing face of advertising and how its influence is also in flux.