HP - Discarded / "Evolve"- (2008) :30 (USA)

Director Jonathan Notaro comments, "On one level this spot was fun because of the tonal contrast; our challenge was to move the viewer from a dark and ominous mood to one that ultimately becomes filled with warmth and light. But most importantly, I like the abstraction and subtlety in the execution, the restraint we practiced and the abstract narrative. We didn't feel like people had to see how everything comes together; instead we used the sequence of close-ups and cutaways to merely imply the story."

Technorati Tags: computers, electronics & tech (ads)

Share with Shareomatic!