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Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

Submitted by Dabitch on Thu, 09/04/2008 - 14:45.
in

DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.
Kudos to team:
Executive Creative Director - Toby Talbot
Copywriter - Christie Cooper
Art Director - James Conner
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV

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Average: 5 (1 vote)
Dabitch's picture
Submitted by Dabitch on Thu, 09/04/2008 - 15:13.

I can't help but totally love this. Even though I feel sorry for the tadpoles. ;)

purplesimon's picture
Submitted by purplesimon on Thu, 09/04/2008 - 15:23.

I love the idea, didn't love the movie!

stacyhall1's picture
Submitted by stacyhall1 on Thu, 09/04/2008 - 16:16.

I loved that part in the movie toward the end, where everyone mutated into giant toads.

mpared's picture
Submitted by mpared on Thu, 09/04/2008 - 17:04.

brilliant .... but I agree with you Dabitch no one asked the live tadpoles if they want to be part of the ad! I wonder what WWF feels about it

purplesimon's picture
Submitted by purplesimon on Thu, 09/04/2008 - 17:55.

Or PETA!