World Heart Foundation / WHF - Croissant, Cheese, Butter, Meat - posters UK

The lovely PR chief at BBH, London alerts us to the fact that this campaign was never approved by the client and can get BBH in serious trouble. As per our curent policy, we do not remove submitted work - but have pixelllated the trademark. Please don't send us stuff that hasn't been cleared yet, kids. Thanks.

Oh that's just great. I just baked fresh croissants for lunch and now I'm scared of eating them. Thanks a lot WHF and BBH, London for my lunch-nightmare.

Oh noes! I was going to have cheese on my croissants too!

and butter. That's it. I'm not eating ever again.

Et tu steak? There's saturated fat everywhere.

Dave Monk, Matt Waller : Art Director / Copywriter
Peter Lippmann : Photographer
Photographers' Agent: Carolyn Trayler Agency

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