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BMW - BMW Puzzle - print, Canada

Concerto, Vancouver riddles us for BMW. There are 80 BMW logos in this ad, one is not quite right.

Craig Redmond : Creative Director
Alexis Kernaghan : Art Director
Craig Redmond : Copywriter
Wendy Moriarty : Producer

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alex's picture

Found it. I was hoping for something a bit cleverer though.

Dabitch's picture

Me too, cleverer? Like BWM? I think that would have suck out more.

alex's picture

Yeah, I was looking for BWM. Don't suppose they could mess with the marque that much though. They should have changed BMW for Audi on one of them ;)

Dabitch's picture

That should be the audi-dealers response ad.