Ambient & Guerrilla

Advertised brand: Nivea
Advert titles: Detour-Sign-Guerrilla
Advertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel, Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel

Launch (Month, Year): July 2008

Advantage Advertising, Jakarta want people to think about the declining turtle population so they staged an event on Kuta Beach placing empty soup bowls all over the beach like turtle hatchlings. How can you eat turtles? Turtles are so cute!

Rajesh Menon : Executive Creative Director
Alvin Daniel/Wang Zhi Liang : Art Director
Rajesh Menon : Copywriter

Bates 141 Manila's brief was to introduce the Dell Studio colorful computers to a young target market. What they did was stage guerilla events where a band of graffiti artists used cars, store windows and walls in high-traffic areas as their personal canvas. The result: Photos of the finished work -- taken by onlookers -- have been uploaded in various blogsites generating awareness and affinity for the brand.

Watch quicktime inside.

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Watch quicktime inside.

"The world is a tangle of issues, each one affecting another. To visually illustrate this, we took the familiar Twister game and inserted topical words into each colored circle. This was adhered to the floor in a busy train station. Posters of the classic Twister Spinner were placed near the floor stickers to help tie it all together, helping viewers looking at the game to quickly understand the concept of one world facing a convolution of issues"

Below, to reach college students in the greater Philadelphia area, pizza boxes were distributed from pizzerias in the college area of Philadelphia. Pizza pie charts deliver facts of interest related in some way to pizza, but through the lens of a more worldly perspective. One more execution inside.

Here's the kind of ambient that I like, it may look random but in Jakarta people bike or ride their mopeds a lot more than cars, which gives you red eyes, which in turn creates the perfect audience for the Visine message - rid red in 60 seconds - just hanging around the red lights with nothing better to do than look at the ad.

Clever. Though it really beats me how the traffic department would even consider allowing advertisements around the traffic lights, they do things differently in Indonesia. Perhaps Visine payed for the new bulbs in the lights in return?

Either way, creative credit goes to Lowe, Jakarta

Din Sumedi : Executive Creative Director
Firman Halim : Creative Director
Aji Bekti : Art Director
Andrea Billy : Copywriter

OOh, ain't this cute? Little racing car decals race around a baggage claim widget / luggage carousel to alert new arrivals to the fact that Nikon sponsors the Nikon Gold Coast Indy 300 (gee, one could guess by the name alone). Ad agency CumminsNitro, Sydney, created the racing car that you can see at the Gold Coast airport.

Creative team:
Sean Cummins - creative director
Christie Peolwane & Alex Addlem : Art Directors
Dee Madigan - copywriter

Cooch Creative. Perth. ensure that regular public transportation users are aware of the new law which makes graffiti a criminal offense.
Team: Allan Myles : Photographer
Ron Samuel : Creative Director
Aleisha Zappia : Art Director
Spencer Battista : Art Director
Ron Samuel : Copywriter

Havainas wanted to kick off the South African spring - starting september 1 - with some interesting ambient to remind everyone who has the funkiest floppies in town. So Net#work BBDO Johannesburg responded by creating a tree full of sandals.

David Prior : Photographer
Susan Dexter : Editor
Rob McLennan : Executive Creative Director
Greame Jenner : Creative Director
Sean Harrison, Ryan Paikin : Art Director
Tim Beckerling : Copywriter
Sandy Milns - Havaianas South Africa

Here's a different idea, Diet Coke branded belts were placed around apparel shops in India, each punched with only one hole corresponding to standard waist sizes - and inside the message ‘Stay the way you are’. If Shoppers bought a pair of trousers, they got a belt that fit them as well which served as a daly reminder that Diet Coke helps you stay in the shape you have.
Agency: Leo burnett, New Delhi
K.V. Shridhar, Sainath Saraban : Executive Creative Director
Dalip Singh : Art Director
Angud, Dalip Singh : Copywriter