dupliclaims

Silverbacked (and redheaded) adgrunts probably recall the Bark if you love Bonzo barking mad dog billboards that I proclaimed to be the worlds first Dog Billboards back in 2001 (I have yet to find any earlier example, but you never know).

Well, it looks like targeting the dogs rather than their owners (or the owners through their dogs) is becoming ever more popular, and while these are not identical I think it's fun to look at some related ideas (I am not accusing anyone in this group of purposely plagiarizing any other idea here)

Credits to the Bonzo billboard goes to Pim Gerrits, Ben Lambers, Raphael Bartels who worked a couple of doors down from me at Publicis, Amsterdam at the time. The billboards were fitted with a dog whistle, so dogs would indeed bark when they came near it.

1989 British Airways Commercial - "Face": (also in the commercial archive British Airways - Bringing people together / Face - (1989) :90 (UK)) As far as I remember this was the first ever TVC with +1 miliion dollars budget. One of Maurice & Charles Saatchi masterpieces , before leaving Saatchi & Saatchi.

Today we have this by FIAT .....:

???

When you are about to have a party, you might want to let the neighbors know with a few well placed notes. When you are a brand or night-club desperate to get attention, you might hire an agency to create these hand written "sorry we're having a party" notes.

That's how we ended up with the battle of the apology flyers. Martin Schori at Dagens Media just spotted the flyer on the left the other day - it's an apology from the nightclub Ambassadeur which announces that the Ibiza famous DJ Roger Sanchez will be playing there, and to soothe any hard feelings with the neighbors there's even some earplugs attached to the note. As soon as I saw that I recalled the K-rauta "yard party" flyers from this summer. Aside from using flyers as the medium, the "we're sorry, we will be having a party" message is the same exact idea as well. Back to the drawing board kids, and while you are there thinking, contemplate what ad creep is and how annoying it can get as commercial messages gobble up the free space previously used for people rather than corporations.

vs

What does Coldplay and Juicy Fruit and Doublemint have in common? A serious case of Apple art direction envy? Have a look for yourself.

This is an ad, recently awarded at a festival for new creative ideas. But I thnk I have seen it somewhere before. Can you help me and remind me where ?

Last year I worked at a place where the "creative" was limited to "Model on the left, product to the right" and every single sketch ever made had to be done in photoshop so that the myriad of people who had something to say about the layout in its infancy, could waste everyones time complaining about "the models ears being too square" because all I found was a photograph of a great face with big hair, and my lassoing away of the hair left her ears looking silly. (Yes, I had to go draw fake ears on the model for the next meeting, Seriously.)

Using pre existing photography for presentations not only locks you into working only with what already exists (and that you can find) instead of using that creative brain they hired you for - but also puts you straight into the path of copying work which is called derivative work and can get the company into serious trouble. Y'all do remember that little thing called "copyright", right?

At that job, I did what any sane AD would do, I went back to pen and paper and drew everything I had planned to be in the final layout. That's when some people turn to already perfect photography to present to their clients in meetings instead. And that is when shit like this happens.

Spotted at clayton cubitts tumblr account, where the Dexim ad is credited to BBDO Athens.

Storåkers in Stockhom were so impressed by Improv Everywhere's fantastic Frozen Grand Central that they repeated the event, except as an ad for Telia's 'new' offering of the ability pause live TV which is like, so futuristic over here in the backwaters of Europe.

Lets have a look shall we? Improv everywhere:

Telia at Stureplan, Stockholm:

The left boot is from H&M, and the skull pattern on it is created by Helena Lindholm och Nini Andersson and has been used on various items during 2006 & 2007. The boot on the right is from Wedins and showed up in their shops this April. H&M thinks that Wedins pattern is a direct copy of their own and sent warning letters to Wedins already back in April. Since they got no response on that, they went ahead and filed suit the 28th of July demanding among other things that all of the boots shall be destroyed.
Wedins response?: "It is not a copy. I think it's a bit stomach turning that H&M are filing suit when they are world famous for plagiarizing." said Mats Björkenfeldt, Wedins lawyer, to Resume.

I don't know what brought on the sudden popularity of The Shining - perhaps all work and no play makes ad-Jack a dull boy?

Verizon - Dead Zones / Creepy kids :30 (USA) vs Queen Silvia's children's hospital :60 (Sweden)

You remember the Adidas "vertical football" poster from from TBWA Japan in 2004, right? See BBC news - Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world - the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn't, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)